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Lancia to Unveil Chrysler-based flagship
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by: flora
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Lancia's Chrysler-based flagship likely shall be called the Thema, organization sources said. The sedan will debut alongside a brand new version of Lancia's best-selling model, the Ypsilon, at the Geneva auto show in March.
The Ypsilon is key to Fiat CEO Sergio Marchionne's strategy to almost triple Lancia sales in the subsequent 4 years.
The Lancia flagship is going to be a rebadged version of the new Chrysler 300 sedan. Lancia hopes the Thema will give the slow-selling brand an image boost but it will not be a volume seller with annual sales forecast between 10,000 and 15,000.
The Thema will go on sale starting in late 2011 with a Lancia badge in mainland Europe and as a Chrysler within the UK and Ireland, exactly where Lancias are not sold.
The Lancia version of the Chrysler 300 will have minor tweaks, which include a distinct grille and Europe-specific bumpers. About 80 % of Thema sales are expected to be a version with a new 230-hp, 3.0-liter V-6 turbodiesel engine constructed by Italy's VM Motori. The Lancia auto will also present the identical gasoline engines because the Chrysler 300.
Each the Thema and 300 sedans will likely be constructed at Chrysler's factory in Brampton in Ontario, Canada.
The new Chrysler 300 for the U.S. marketplace will debut in January at the Detroit auto show and will go on sale in North America inside the initial quarter. It replaces the six-year-old present vehicle and has the new face of Chrysler, with a redesigned grille and badge. The interior has been redesigned to be much more upscale than the present model.
Fiat, which controls Chrysler having a 20 percent stake inside the U.S. carmaker, is integrating Lancia with Chrysler. The company said in April when it unveiled a five-year method plan that it would debut Lancia's new flagship plus the new Ypsilon at the 2011 Geneva show.
?¡ãAll new Chryslers developed following the union with Lancia may have superb European handling. They are going to convey a genuine sense of really feel for the road,?¡À stated Olivier Francois, Chrysler/Lancia CEO said at the Paris auto show in October.
Fiat aims to increase Lancia's sales to 300,000 in 2014 from 112,000 last year along with the business hopes adding a five-door Ypsilon will attract much more buyers for the Fiat Panda-based new model.
The current Ypsilon, based on the past generation Fiat Punto, was launched only as a three-door in 2002 and will stay in production till the finish of 2011.
Five-door cars cover 75 percent of subcompact sales in Europe,?¡À Luca Napolitano, head of the Lancia brand for Italy said at the Bologna motor show earlier this month.
Lancia plans to sell 130,000 units a year of the new Ypsilon, compared with 85,000 peaks sales of the present model in 2004 and about 60,000 units in the past two years.
The new Ypsilon will go on sale in June.
Lancia constructed a auto known as Thema from 1984 to 1994. It was prosperous with 358,000 produced, but its replacement, known as the K, was not so popular with just 117, 000 units built in between 1994 and 2001.
Lancia final flagship, the Thesis, was introduced in 2002 and discontinued in early 2009 right after poor sales. Only 16,000 Thesis units have been constructed during the car's lifecycle.
The Ypsilon is key to Fiat CEO Sergio Marchionne's strategy to almost triple Lancia sales in the subsequent 4 years.
The Lancia flagship is going to be a rebadged version of the new Chrysler 300 sedan. Lancia hopes the Thema will give the slow-selling brand an image boost but it will not be a volume seller with annual sales forecast between 10,000 and 15,000.
The Thema will go on sale starting in late 2011 with a Lancia badge in mainland Europe and as a Chrysler within the UK and Ireland, exactly where Lancias are not sold.
The Lancia version of the Chrysler 300 will have minor tweaks, which include a distinct grille and Europe-specific bumpers. About 80 % of Thema sales are expected to be a version with a new 230-hp, 3.0-liter V-6 turbodiesel engine constructed by Italy's VM Motori. The Lancia auto will also present the identical gasoline engines because the Chrysler 300.
Each the Thema and 300 sedans will likely be constructed at Chrysler's factory in Brampton in Ontario, Canada.
The new Chrysler 300 for the U.S. marketplace will debut in January at the Detroit auto show and will go on sale in North America inside the initial quarter. It replaces the six-year-old present vehicle and has the new face of Chrysler, with a redesigned grille and badge. The interior has been redesigned to be much more upscale than the present model.
Fiat, which controls Chrysler having a 20 percent stake inside the U.S. carmaker, is integrating Lancia with Chrysler. The company said in April when it unveiled a five-year method plan that it would debut Lancia's new flagship plus the new Ypsilon at the 2011 Geneva show.
?¡ãAll new Chryslers developed following the union with Lancia may have superb European handling. They are going to convey a genuine sense of really feel for the road,?¡À stated Olivier Francois, Chrysler/Lancia CEO said at the Paris auto show in October.
Fiat aims to increase Lancia's sales to 300,000 in 2014 from 112,000 last year along with the business hopes adding a five-door Ypsilon will attract much more buyers for the Fiat Panda-based new model.
The current Ypsilon, based on the past generation Fiat Punto, was launched only as a three-door in 2002 and will stay in production till the finish of 2011.
Five-door cars cover 75 percent of subcompact sales in Europe,?¡À Luca Napolitano, head of the Lancia brand for Italy said at the Bologna motor show earlier this month.
Lancia plans to sell 130,000 units a year of the new Ypsilon, compared with 85,000 peaks sales of the present model in 2004 and about 60,000 units in the past two years.
The new Ypsilon will go on sale in June.
Lancia constructed a auto known as Thema from 1984 to 1994. It was prosperous with 358,000 produced, but its replacement, known as the K, was not so popular with just 117, 000 units built in between 1994 and 2001.
Lancia final flagship, the Thesis, was introduced in 2002 and discontinued in early 2009 right after poor sales. Only 16,000 Thesis units have been constructed during the car's lifecycle.
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flora has been worked in car and relevant car products for a long time.
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